Habit loops can be understood as patterns of usage that emerge when users come back to our app over and over again and find value in the solution it provides. I dig into understanding and measuring habits, and explain an analytical model that uncovers “habit signals” in product usage data. Being able to measure the habits from the product perspective (“which parts of the product deliver the most value to users?”) as well as the user perspective (“which users have developed the strongest habits?”) is immensely valuable in growing a SaaS product.
The First Form on the Internet
We live in a world of HTML and interactive web pages and apps, but how often do we stop and think about how quickly it is changing, and how little we really understand how it impacts how we buy and sell stuff?