People do not use our products and software in the way that we, the designers and builders, initially expect. In analyzing how web pages are used I wanted a quick way to determine what people are actually clicking on. We have web analytic tools that tell us total page views, link clicks, and form submissions, but is there more we should be looking for? And I had a hunch that users might be clicking on non-interactive elements, expecting something to happen, and experiencing more confusion than joy.